Tag Archives: business plan

For Non-IP Attorneys: Intellectual Property Assets in Businesses and Estates – a program by Continuum Law on January 9, 2012 in the San Diego County Law Library series

Monday, January 9, 2012 from 12:00 PM to 1:00 PM  Downtown at Esquire Solutions 402 West Broadway 16th Floor, Emerald Plaza San Diego Register http://mcleunappreciated2011jan09-eorg.eventbrite.com/

About the Program

Recognition of IP is an often overlooked tool in business, estate, divorce, and accounting practices. IP goes well beyond the realm of patents, trademarks, and copyrights. Recognition of IP provides a new dimension for transactions, property division, and estate planning when the traditional valuation measures of cash flow, comparables, or replacement cost are not available. 1 hour General Participatory credit

About the Speaker

Robert Cogan is Principal Attorney at Continuum Law in San Diego. In the course of his extensive experience, he has had responsibility for the worldwide patent, trademark, and copyright portfolios of public companies and for protecting rights of software companies. He also works with individual artists in visual arts, web design, and music. Mr. Cogan received his law degree from the George Washington University National Law Center.

Legal Work as a Tool to Build Your Business

Clients will come to me and say, “I want to form a corporation,” or “I want to get a patent.” If the client wants a service, we provide it. That may be the client’s objective.

More often, the client’s true objective is to make money. A patent, for example, is not an end in itself. It is a tool for building business. The client may simply be assuming that the patent will help the business to make money. It is better to examine cost versus benefit in each case. Cases will vary. For example, in some scenarios, a software patent will be a very important and cost-justified tool for building business. In other situations, applying for a software patent will be a very expensive undertaking with little likelihood of a significant return on investment.

Analyzing whether making expenditure for legal services will provide the result that you desire will help you in making the best use of precious cash resources.